Archive for the ‘Google Adwords’ Tag

Search Engine Marketing: What Not To Do

Below is a great example of some SEM gone bad, courtesy of the FailBlog.  This week the tech world witnessed another fail (albeit not necessarily complete fail yet) in the premature launch of, a new search engine that purports to search by content, not popularity, and whose goal is to “break the monopoly.”  Unfortunately, a test of, didn’t reveal much to inspire. blogger Omar Gallega (who’s also a friend on Twitter) said his search of “Texas Longhorns” came back with no results. No results! Something must have been broken…. but at least it didn’t return ads for hamburger meat (if you’re an Aggie fan you’ll get the joke)!

fail owned pwned pictures

see more pwn and owned pictures


Search Engine Marketing for Non-profit Orgs

I don’t think very many non-profits have caught on to the potential of search engine marketing.  When I worked for Georgetown University, it didn’t really occur to me that this might be a good idea. We focused on the alumni in our existing database, or on alumni thinking “Hmmm, I wonder what the alumni association is doing?” or “When is reunion?”  Of course, our Communications Office and the Admissions office for the various schools marketed themselves to the general population, but not us fundraisers so much.

Many non-profits, especially those focused on local issues, spend a lot of time thinking about those issues and responding to their current constituency.  That might be perfectly fine in some cases.  In the Austin area and similar areas that are experiencing transience and population growth, there are huge numbers of people who are not yet plugged in or educated about the community and its issues.  These people are actively searching for information online and have a desire to go beyond their work or school environment.  If you are an advocacy organization of any kind, you need to be reaching those newbies, and making sure your organization’s Web site shows up in the the first page of Google searches related to your issue should be a priority. If you need volunteers, ditto. 

Of course, I’m not the first to think of this, and Beth’s Blog has some great information and resources in various Google Adwords posts.

I also am thinking to attending the SEMforSMB Conference next week to get myself up to speed on this.