Archive for the ‘Search Engine Marketing’ Tag

Search Engine Marketing: What Not To Do

Below is a great example of some SEM gone bad, courtesy of the FailBlog.  This week the tech world witnessed another fail (albeit not necessarily complete fail yet) in the premature launch of CUIL.com, a new search engine that purports to search by content, not popularity, and whose goal is to “break the Google.com monopoly.”  Unfortunately, a test of CUIL.com, didn’t reveal much to inspire. Statesman.com blogger Omar Gallega (who’s also a friend on Twitter) said his search of “Texas Longhorns” came back with no results. No results! Something must have been broken…. but at least it didn’t return ads for hamburger meat (if you’re an Aggie fan you’ll get the joke)!

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